About Us

Allow us to Introduce Ourselves

Established in November of 2020, we are a group of three Muslim, North African/Caribbean sisters who believe in providing high quality, ethical, luxury jewelry at accessible prices. All of our jewelry undergoes a vigorous testing procedure and we ensure the use of hypoallergenic, tarnish resistant pieces plated in real 14k & 18k gold. We only introduce pieces we’re proud to put our name on. At ADAE we strongly believe in the core values of diversity & inclusion, minimalism, philanthropy and accessibility. We're extremely excited to share all that we have in store with you and we humbly thank you for joining us on this journey to build a brand we can all be proud of.  Additionally, we are also excited to mention that all our pieces are named after friends and family that have supported us through all the ups and downs of our endavours. Without them, ADAE wouldn't be possible. So, thank you to them and all our supporters; we truly appreciate it.